Ever feel like you're drowning in leads from open houses but don't have the time to follow up with every single one? You're not alone. Most real estate agents know the frustration of watching potential deals slip away simply because they couldn't stay on top of consistent follow-up. Let's dive into two solutions to this common problem: hiring an ISA for real estate lead follow up or using Out Nurture's specialized lead follow up service.
An Inside Sales Agent (ISA) in real estate is essentially your dedicated follow-up specialist. They're the person who handles all those calls, texts, and emails to nurture your real estate leads when you're busy showing properties or closing deals.
Think of a real estate ISA as the behind-the-scenes sales machine for your real estate business. They qualify leads, set appointments, and keep your pipeline flowing while you focus on face-to-face client work. The meaning of ISA in real estate has evolved to become particularly valuable for high-volume real estate professionals who generate tons of leads but don't have the bandwidth to nurture them all personally.
Inside sales agents for real estate typically handle tasks like:
Sounds great, right? Well, it can be—but there are some significant challenges too, which we'll get into shortly.
Let's be honest about what the perfect real estate lead follow up system would look like:
The absolute best system would be a real estate agent with unlimited patience and time who never lets a lead slip through the cracks. They'd send perfectly timed texts, make calls when appropriate, and send personalized emails—all while maintaining detailed notes on every interaction.
This magical person would handle past real estate lead follow up over the course of years if necessary, remembering birthdays, home purchase anniversaries, and exactly when that prospect mentioned they might be ready to upgrade from their starter home.
Sound impossible? That's because it pretty much is—at least at scale.
No single person can maintain this level of attention across hundreds of real estate leads without burning out or dropping the ball somewhere. Even the most dedicated estate ISAs have their limits, which is why many real estate teams are looking for alternatives to traditional ISA real estate lead follow up services.
When considering hiring an ISA for your real estate team, you need to look at the full financial picture. Let's break down some basic assumptions:
Inside Sales Agent Real Estate Costs:
Out Nurture Costs:
The math is pretty straightforward here. Out Nurture costs less than 10% of what you'd pay for a full-time real estate ISA. Even if you only hired a part-time inside sales agent for real estate at 20 hours per week, you'd still be paying more than triple what Out Nurture costs.
But what about effectiveness in the sales process? That's where things get even more interesting.
Finding and training a good real estate inside sales agent isn't easy. The learning curve can be steep, especially if your new hire doesn't have experience with lead generation or converting leads. You'll need to:
Even after all that, you're still dependent on a single person who might call in sick, take vacation, or leave for another opportunity. Many real estate teams have considered using a virtual assistant for these tasks, but they still require significant training and management.
Out Nurture, on the other hand, comes pre-loaded with ISA real estate lead follow up expertise. The system is built by real estate professionals who understand exactly how to nurture leads from open houses. There's no training period—just a quick setup, and you're good to go.
Plus, Out Nurture never takes a day off, never gets distracted, and never decides to pursue a different career path. The consistency alone can make a massive difference in your ability to convert leads into customers.
Here's how remarkably simple the Out Nurture process is:
It's essentially like having that "perfect ISA" we described earlier—unlimited patience, perfect timing, and never letting a lead fall through the cracks—but without the massive overhead costs or management headaches of hiring an ISA in real estate.
Ready to stop losing open house leads and start converting more of them into clients? Getting started with Out Nurture couldn't be simpler:
The beauty of Out Nurture is that it works alongside your existing systems. You don't have to change how you run open houses or interact with clients—Out Nurture simply fills the gap where most real estate professionals struggle: consistent, persistent lead follow up.
While an ISA real estate lead follow up service might be the right solution for some mega-teams or brokerages, for most real estate agents, Out Nurture offers a more affordable, more reliable, and ultimately more effective way to nurture those valuable open house leads.
Don't let another potential client slip away because you didn't have time for proper follow-up. Take the first step toward a more efficient lead nurturing system today.